Ben Honour, founder of Honour Coaching

Build A Body You're Proud Of + A Life You're Excited To Wake Up To.

Built For Life.

You've had times where you've felt happier, more confident + more like yourself. Not just because you liked your body, but because you liked how you were living.

But right now, life feels heavier. And you feel further away from that version of yourself than you'd like.

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8+ years coaching100+ clients coachedMen + women aged 20 to 60

I want to help you find that person again. And this time, build something that lasts, so you never have to consider restarting again.

THE HONOUR PARTNERSHIP

You've proven you can change before.

You've had times where you've either liked your body, the life you’ve built or the person you are beneath the surface.

But when things get difficult, somehow that slips away.

What would it feel like to build a body + life you didn't have to keep restarting?

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That's what we work towards together.

We go deeper than training + nutrition — understanding what's been holding you back, what helps you thrive + what you need to move forward.

Then we simplify the path forward, at your pace + around your life.

Building more energy, presence + time for the people you love, alongside a body you're genuinely proud of.

So this time, it lasts.

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what you want…

simply put… YOU WANT TO FEEL f***ing GOOD AGAIN.

  • Strong in your body.

  • Quieter in your head.

  • Proud of how you're living.

  • Excited about where you're going.

Not for six weeks.
Not until life gets stressful again.

For life.

the things that deep down, you’re scared to admit:

  • Maybe you don't feel like yourself anymore.

  • Maybe you've become incredibly good at showing up for everyone else, but not yourself.

  • Maybe you know you're capable of more - and that's exactly why it frustrates you so much.

  • Maybe you've started again more times than you'd like to admit.

  • Maybe from the outside, your life looks pretty fucking good...

Deep down, you know you're not living your life the way you want to.

it’s probably not because you don’t know what to do

(Which sometimes makes this even harder)

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You've had the training + nutrition plans before.

And they've worked.

There've been times where you've felt happier, calmer, more like yourself - and you've liked your body more.

But life got heavy. Stress + overwhelm took over, and now you feel miles away from that person.

So you keep trying to get back there the same way you did last time.

But here's the thing…

We can't build a new house if we keep using the same bricks - especially if the same things keep knocking it down.

We don't just need a different approach.

We also need to learn how to make sure you never have to restart again.

what’s the magic formula?

To create change that lasts, we need to go deeper than just training + nutrition.

We work on what’s underneath, so what we build on the surface lasts for life.

A quieter mind you can trust.

How can we understand your thoughts, emotions + patterns and learn to work through them with more kindness?

I want you to trust yourself when things get hard, rather than constantly questioning yourself or getting in your own way.

Make life easier for yourself.

How can we build simple habits that fit your life + make looking after yourself easier?

I want looking after yourself to become something you naturally do, without having to constantly think, plan or find the motivation to do it.

Feel good in your body again.

How can we build a strong, lean body that brings you confidence?

And create a healthier relationship with food, training + the way you see yourself, so you can keep it for life.

Simply put, I want you to become someone you're proud of.

with a body you love,

a mind you can trust

+ the foundations to keep it all for life.

SO how does it work?

FIRSTLY, honour is a 1:1 partnership.

you can find the training + nutrition bits anywhere online.

coaching is about creating something that lasts for life, by you becoming someone you trust.

I just help you connect those dots.

WE go deeper.

WE LEAVE NO STONE LEFT UNTURNED.

Where are you now? Where do you want to go? And what's made getting there difficult before?

Through your Health Check + onboarding call, we understand your life + your patterns.

Giving you what you actually need from coaching.

WE BUILD YOU.

Mind. Habits. Body.

Everything we do comes back to three things:

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A mind that feels calmer + kinder.

Habits that make your life easier.

A strong body you're genuinely proud of.

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all working together to build a life you love waking up to.

A life where you’re in control.

WE BUILD THE ROADMAp.

Then we simplify the path forward.

Together, we build your training, nutrition, habits + targets around your life and where you want to go.

But we also identify the things that have been holding you back — so we can shine a spotlight on them + begin working through them together.

we are a team.

Think of me as your fitness + headspace business partner. Except I don't get shares.

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We coach together throughout the week on WhatsApp what's going well, what's difficult + what's actually happening in your life.

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Every six weeks, we get on a 1:1 call to reflect, realign + map out what's next.

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you'll have access to the app, Coaching SKOOL + a community journeying through their own version of this process.

WE coach the hard stuff.

Knowing what to do hasn't been the problem.

Stress. Overthinking. Boundaries. Self-criticism.
That's what keeps getting in the way.

So instead of just telling you to “get back on track,” we understand what happened + work through it together.

SO IT DOESN'T KEEP HAPPENING AGAIN.

YOU BUILD A LIFE YOU TRULY LOVE.

THIS IS WHAT I WANT FOR YOU.

  • I want you to fully trust yourself.

  • I want you to feel incredible in your body.

  • I want you to feel like a role model to the people in your life that matter.

  • I want you to have more presence with your family.

  • I want you to stop having to restart.

And I want what we build together to be built for life.

WHAT’S THE PROCESS?

PHASE 1. CALM + COLLECTED.

First, we create calm.

We put the systems in place to find more calm + regulation in your life — more energy, more peace + less overwhelm - so we have strong foundations to build from.

Then, we collect.

We collect as much evidence as we can around what helps you thrive + what doesn’t. We leave no stone unturned.

Phase 2. we stack days.

Now, we build the evidence that you can trust yourself.

You begin to feel like you again.

We stack days, build belief + learn how to navigate the hard ones without everything falling apart.

And we build the self-belief that turns

‘I can’t’ to ‘I can’

with evidence and foundations behind you.

Phase 3. BUILD YOUR LIFE

Now, we use everything we've learned + everything we've built.

We continue building the body + life you actually want — but this time, from a foundation of calm + self-trust.

Not overwhelm. Not constantly questioning yourself. Not another attempt to finally get it right.

You know yourself. You trust yourself. Now we build your life.

THE OUTCOME

A life that brings you joy.

A body you're genuinely proud of.

And a version of you who knows how to navigate the hard times, trust yourself when things don't go to plan + keep moving forward without having to start again.

A body you love. A life you love. A version of you that you trust.

BUILT FOR LIFE.

Client story

Ambrose's Life Changing Transformation

From burnout to thriving. His story in four steps.

1The resultAmbrose before and after, 69kg to 61kg
2Where he startedWhat Ambrose struggled with and what we changed
3In his wordsAmbrose's message about the coaching
4The outcomeAmbrose's results speak for themselves

Real clients. Real lives.

Tons Of Wins From Clients

Men and women aged 20 to 60. Fat loss, strength, races, confidence and a calmer head. All built to last.

Ambrose, Honour Coaching client result
Burnout to thrivingEats more than ever in a deficit, switches off properly in the evenings and has results he didn't think were possible.Ambrose
Ellie, Honour Coaching client result
Two HYROX racesBecame consistent across every part of life, then nailed a duos and a solo HYROX while travelling the world.Ellie
Dawn, Honour Coaching client result
11kg down + a half marathonLost 11kg, ran a half marathon, took on a duo HYROX and completely changed the way she sees herself.Dawn
Brad, Honour Coaching client result
More progress, more lifeTrained smarter, rested more and spoke to himself better. More progression than ever, and more presence too.Brad
Lydia, Honour Coaching client result
First half marathon in 2:15“In just 9 months, I achieved more than I ever thought possible.”Lydia
Max, Honour Coaching client result
Ideal physique in 5 monthsThe hard work built his results. The change in mindset created his consistency.Max
Lynn, Honour Coaching client result
Weight lost, mindset rewired“You reprogrammed my brain somehow.”Lynn
Luke, Honour Coaching client result
Best physique, best mindsetStacking days like never before. His confidence, performance and physique are the best they've ever been.Luke
Vikki, Honour Coaching client result
Off the diet cycleStopped chasing quick fixes and started building a life she actually enjoys living.Vikki
Dexter, Honour Coaching client result
90kg in under 4 months“I'm in a totally different head space with it all now.”Dexter
Becky, Honour Coaching client result
12kg down“My lifestyle has completely changed, I'm happier, more confident and I haven't missed out on anything along the way.”Becky
Kelson, Honour Coaching client result
4kg down + new PBs“I feel most supported by your suggestions, recommendations and advice on what may help me navigate or feel better.”Kelson
Anna, Honour Coaching client result
+7kg muscle, same waistFrom gym anxiety to training alone with barbells, eating 3000+ calories a day and more confident at work.Anna
James, Honour Coaching client result
13kg down after an ACL injuryFrom feeling in a hole after injury and a move to the UK, to loving training again.James
Lucy, Honour Coaching client result
49kg to 52kg, fear to fuelLoving food as fuel, thriving with boundaries and energised in body and mindset.Lucy
Jason, Honour Coaching client result
Strong, proud, confidentFaced a million reasons to quit and made it his lifestyle instead.Jason
See If This Is A FitSee all 45 client wins

honour.
built for life.

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Stay up-to-date by following @benhonour

The old videos you look back on and think ‘Oh I wish I could look like that now’ But at the time it didn’t feel good enough At the time there were still 100 little things we picked apart
2 weeks in Hossegor 🇫🇷 Slowing down, eating 🥐, and getting savaged by 🦟 Reflecting today: This year, I’ve finally got a proper handle on the biggest thing holding me back It hasn’t been easy or perfect. But after 10 years of try
2 weeks in Hossegor 🇫🇷 Slowing down, eating 🥐, and getting savaged by 🦟 Reflecting today: This year, I’ve finally got a proper handle on the biggest thing holding me back It hasn’t been easy or perfect. But after 10 years of trying to shake an addiction, I’m proud of how I’ve managed it this year And it’s taught me something I think we can all learn from: You can know exactly what to do, but still struggle to do it when your life leaves you constantly stressed and drained For years, I let work bleed into every part of my life. I took the stress home, struggled to switch off, and fell into old habits All the work I’d done on my mindset, and all the knowledge I had about getting fit, was still battling against that stress So I had to change the conditions I’m still all in with work. But I’m no longer all consumed. Slow down, set boundaries, and be present with the time off that you give yourself, with the people you love ESPECIALLY when life gets heavy That’s what’s given me more space to manage my habits, train, eat well, and trust myself again Maybe you don’t need to push harder Maybe you need to stop giving so much of yourself to everything else that there’s nothing left for you The goal isn’t to build a life where you never feel stress. It’s to build one where stress doesn’t keep taking you back to the habits you’re trying to leave behind 🕺🏻
Meet Ian 100 days into coaching And our goal has been simple Fall in love with the process again, and build as much strength, cardiovascular progression + habit formation as possible In order to go further than you’ve been before, whilst
Meet Ian 100 days into coaching And our goal has been simple Fall in love with the process again, and build as much strength, cardiovascular progression + habit formation as possible In order to go further than you’ve been before, whilst also ENJOYING it more than ever You have to let go of the old. - the all or nothing approach+thinking - comparison to where he used to be - never taking pride in himself And add in the new: - stacking consistent strength + engine days - starting where your feet are, and letting go of the comparison - simple routines + habits that fit into your life, without overwhelm Hats off to @theianadamson Onto phase 2 🙏🕺🏻
I shamed myself into putting on 4 stone And when I told my client the story this morning They realised the same thing. The setback they had last week wasn’t the croissant and the chocolate bar they ate at work It was the 2000 calories o
I shamed myself into putting on 4 stone And when I told my client the story this morning They realised the same thing. The setback they had last week wasn’t the croissant and the chocolate bar they ate at work It was the 2000 calories of ice cream they numbed themselves through after the shame spiral Stop letting your slips, turn into slides Stop adding shame and self-hatred pile onto things that make you human And stop writing weeks off because you made a mistake
I’ve spent thousands of hours worrying about things that never happened. And when everything turned out okay… why did I worry all over again the next time? Because I’d spent hours practising the worry. And almost no time reflecting on the fact that I was okay. I DID THE REPS ON THE WORRY - NOT THE REFLECTION. We can recondition our thinking to work for us when life gets hard, not against us. If you want to learn how? Comment or DM STRESS + I’ll send you the free course
Eight years of building Honour I think I’m only just starting to understand what I really want it to become For years, I thought good coaching was about getting results Lose the weight Build the body Create better habits + I think that
Eight years of building Honour I think I’m only just starting to understand what I really want it to become For years, I thought good coaching was about getting results Lose the weight Build the body Create better habits + I think that stuff truly matters But time and time again I noticed a theme If we don’t shine a spotlight on the person underneath Then we always seem to end up back at square one —— Why do we keep getting in our own way? Why, when life gets hard, do we give up on ourselves first? And how do we build something that actually lasts through all of it? Those questions completely changed the way I coach And they’ve changed my life too I’m soon to be a dad I love the life I’m building + for the first time, I genuinely feel ready for whatever comes next Not because I’ve figured everything out But because I trust myself to handle it And that’s what I want Honour to help people build A body you’re proud of A life you’re excited to wake up to And the ability to keep showing up for both when life gets hard Built for life
The old videos you look back on and think ‘Oh I wish I could look like that now’ But at the time it didn’t feel good enough At the time there were still 100 little things we picked apart
2 weeks in Hossegor 🇫🇷 Slowing down, eating 🥐, and getting savaged by 🦟 Reflecting today: This year, I’ve finally got a proper handle on the biggest thing holding me back It hasn’t been easy or perfect. But after 10 years of try Meet Ian 100 days into coaching And our goal has been simple Fall in love with the process again, and build as much strength, cardiovascular progression + habit formation as possible In order to go further than you’ve been before, whilst I shamed myself into putting on 4 stone And when I told my client the story this morning They realised the same thing. The setback they had last week wasn’t the croissant and the chocolate bar they ate at work It was the 2000 calories o
I’ve spent thousands of hours worrying about things that never happened. And when everything turned out okay… why did I worry all over again the next time? Because I’d spent hours practising the worry. And almost no time reflect
Eight years of building Honour I think I’m only just starting to understand what I really want it to become For years, I thought good coaching was about getting results Lose the weight Build the body Create better habits + I think that